Amateur Philosopher and Mythologist. Conversationalist. Podcaster. Small Business Owner. Stoic. Lover of dogs.
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When I’ve made this statement in the past, it has been met, each time, with significant resistance from the sort of people who view the medium as one of strictly creative expression and never financial gain. This is frustrating because I don’t like to have to explain my metaphors (podcasting is like a business), but since it has proven necessary in the past, I’ll head the naysayers off at the pass and start with an explanation.

Your podcast, no matter what it is, has a purpose. …

I believe exclusivity and scarcity increases conversion rates, it’s a position I’ve held in marketing for a number of years (and I’m far from the only one). I have said for years, and I maintain this opinion still, that the #1 cause of podcasts failing is that podcasters have no concept of how to market; they might think they do, but I think they don’t (and most of them think they don’t too). …

I’ve just finished an article written by The Podcast Host entitled, “Do Podcasters Need Social Media?” and I got up, out of bed, breaking from my nighttime doom-scrolling, to answer that question. My intent is not to start an ideological pissing match, but I disagree with the author on this topic so completely that I can’t possibly craft a retort to this article without quoting it directly. Please go and read it before reading this.

My ideological position

Podcasting is a business. I don’t disagree that podcasting is art, but I also believe art is a business. If more artists thought of their art as business, there’d be fewer starving artists. So I don’t care if you’re podcasting for fun, or podcasting for money, or podcasting as content, you’re podcasting with a purpose — and that purpose gives the endeavor a business flavor. …

Creating a podcast is, above all, a time-consuming endeavor. You might think otherwise, but if you do, it’s because you’re not tracking your time. The effort of lining up guests, sending emails back and forth and doing cold reach-out, takes time. Preparing questions for your guest, or preparing talking points for your co-hosted podcasts without guests, takes time. Creating the artwork for each episode takes time, scheduling social media posts takes time, managing marketing efforts takes time, recording the program takes time, and editing, probably more than any other standalone task, takes time. If you’re like most podcast creators, your podcast is something you’re doing in addition to a full-time job, so to say that the time you can invest into it is limited, is an understatement — but that doesn’t mean you won’t spend every weeknight and every weekend, pouring everything you’ve got into making “a great show.” At some point, though, you just need more time. In today’s episode we’re going to talk about when is the right time to hire an editor, how you can find one, how much you should expect to pay, and how much you should expect to get. …

In the first episode of Help the Podcast, I talk about Mixminusing and use a Zoom L-12 Livetrak as a mixing board example. Below is a diagram to visually convey the setup I discuss in the episode.

Has this ever been you?

[curious music]

“So if this cable is sending my voice to my headphones, and this output jack is connected to the laptop’s microphone jack then… no, wait because that’s headphone jack and THIS is the microphone jack which means… no, well, now I can’t hear myself — oop, there, no… no there’s an echo. …

Of every product ever released on AppSumo’s Community Marketplace, our course, “Learn to Edit Your Own Podcast” has just broken into the Top 10 most reviewed to date. It is also one of even fewer Marketplace offerings which have earned more than 20-reviews and maintained a 5-star rating.

If you’re struggling with editing and are in need of an affordable way to learn how to become better and faster so you can produce more professional results more quickly, you need to enroll in this course before the deal ends and the price returns to $429

Right now it’s only $24

Stop debating with yourself; if you want to get better at podcast editing, enroll in this course now.

Visit the deal page on AppSumo by clicking here.

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I’m out on the fringes of podtheory (I’m coining that, it’s mine, you can’t stop me!) and sometimes that finds me saying crazy things that are just flights of fancy — or so they tell me. Well, here’s another one.

When a farmer hoes the rows, tends the fields, and harvests the crop, they package their hard work and ship it off to be sold to shoppers at markets all over the world. …

The podcast, entitled Help the Podcast. Will feature listener submitted questions, answers & advice, and interviews with podcasters of all stripe.

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Help the Podcast!

Podcasting is hard, and this podcast aims to make it easier. You ask, we answer and advise. Marketing, monetization, growth, equipment, community engagement, whatever it is. Send your questions to and this podcast will do its best to give you the answers you’re looking for, and the advice necessary to move forward.

Some of you are already upset because of the title. I know it. Just hear me out before you decide to skip this.

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Photo by Brianna Santellan on Unsplash

There are three fundamental truths about the medium of the podcast

These aren’t opinions I’m starting out with, they’re self-evident truths. They are, as much as anything can be, facts. You may already know them, but they’re worth mentioning if for no other reason than starting the conversation.

#1: Podcasts cost {something} to produce

That cost may or may not include money, but it always includes effort. Recording, editing, lining up guests, sending emails, promoting, and staying active on social between episodes — your podcast might only be an hour long, but you know it takes more than an hour to go from zero to published episode. I don’t know any podcaster that spends less than 5 total hours on each episode, and most spend around 20. Your cost is always effort (that’s labor), and maybe money (ex. for hosting, for remote guests, and for a website).

Thanks to Mathew Passy of The Podcast Consultant for bringing this to my attention via my Twitter timeline.

I should start by saying that I, in no way mind this feature. I understand that most people look at the collection of a user’s data by advertisers as being a near-wholly evil and nefarious act of dark corporate overlords that, in the words of Cake, “are in the [podcast] business and are calling you dude.”

I understand that people distrust, in general, nearly everything and so it is no surprise to me that some people (a lot of people) would find value in this information being available to them. …

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